Corporate Sales Associate (FMCG) at HR-Aid Consults

In the fast-paced world of Fast-Moving Consumer Goods (FMCG), corporate sales associates play a crucial role in expanding market reach, building strong partnerships, and meeting revenue targets. HR-Aid Consults is recruiting a Corporate Sales Associate in Lagos to work with C-suite executives and high-profile stakeholders, positioning the company’s services and solutions strategically for growth.

Company Overview: HR-Aid Consults

HR-Aid Consults provides consulting and human resources solutions to various businesses, aiming to hire, engage, and retain talent effectively. With a focus on talent acquisition, HR policy, compensation, and HR advisory services, HR-Aid works to enhance workplace productivity and ensure compliance for its clients. The company’s emphasis on developing and implementing strategic HR practices makes it a trusted partner for organizations across Nigeria’s industries, particularly FMCG.

The Corporate Sales Associate Role

The Corporate Sales Associate role at HR-Aid Consults is vital for business growth, with the associate responsible for establishing and nurturing client relationships, particularly among high-value clients and vendors. The role is hybrid, based in Ikoyi, Lagos, requiring expertise in B2B sales, relationship management, and negotiation to expand client portfolios and secure high-volume contracts.

Key responsibilities include:

1. Developing Business Opportunities
   The associate identifies and pursues new business opportunities, conducting market analysis to align HR-Aid’s offerings with client needs. By targeting companies that can benefit from HR-Aid’s solutions, the sales associate contributes to a larger customer base and increased revenue. With an eye on corporate clients and industry trends, the associate focuses on onboarding “anchors” or primary accounts that generate repeat business.
2. Building Key Client Relationships
   Successful sales associates in the FMCG sector prioritize building trust with decision-makers in prospective organizations. This includes engaging with C-suite executives to present HR-Aid’s services as valuable solutions to their operational needs. Building rapport and maintaining open lines of communication with clients foster long-term partnerships, essential in B2B sales.
3. Driving Sales and Meeting Targets
   The associate actively seeks financing opportunities and drives invoice trading volume. In addition to identifying clients’ needs, the role entails proposing solutions tailored to specific challenges within each client’s operations. Achieving and exceeding sales targets is a key part of the associate’s performance evaluation.
4. Collaborating with Cross-Functional Teams
   Sales in FMCG often require collaboration across departments, such as product design, marketing, risk, and operations. By sharing client feedback, the associate contributes to refining products and enhancing service delivery. This teamwork ensures clients receive the best possible solutions and fosters a culture of continuous improvement.
5. Account Planning and Management
   Account planning is essential for strategic growth, especially for significant clients. By identifying key stakeholders and understanding their decision-making processes, the associate can effectively guide clients through the sales funnel. Account management also includes regular follow-ups, contract renewals, and support for any changes in the client’s needs.
6. Negotiation and Closing Deals
   An effective Corporate Sales Associate must excel at negotiation, proposing solutions that benefit both HR-Aid and the client. Contract negotiation involves working with client requirements and aligning them with company policies. A clear understanding of market trends, competitive offerings, and client pain points enables the associate to close deals confidently and strategically.

Required Skills and Qualifications

HR-Aid seeks candidates with over four years of experience in a related sales role, preferably in FMCG or similar industries. Key competencies include:

• Communication and Negotiation Skills: Clear, persuasive communication is crucial in negotiations and client presentations.
• Data-Driven Decision Making: Knowledge of sales analytics helps in planning strategies that drive measurable growth.
• Goal Orientation: A results-driven mindset helps the associate stay focused on meeting sales targets and achieving corporate goals.
• Interpersonal Skills: Building relationships with various stakeholders requires an approachable, professional demeanor.
• Leadership Abilities: The associate may lead team initiatives and coordinate across departments to ensure successful project execution.

Challenges in Corporate Sales for FMCG

The Corporate Sales Associate in FMCG faces unique challenges due to the sector’s fast-paced nature and competitive landscape. Key challenges include:

• Client Acquisition and Retention: While attracting new clients is vital, retaining them through excellent service and relationship management is equally important.
• High Competition: The FMCG sector is saturated with competitors, requiring innovative sales techniques and superior client service to stand out.
• Market Dynamics: Economic shifts and evolving client needs necessitate flexibility, making it crucial for sales associates to stay informed and agile.

The Role’s Impact on Business Growth

The Corporate Sales Associate role at HR-Aid is instrumental in advancing the company’s growth strategy. Effective sales associates contribute not only to increased revenue but also to brand reputation by fostering lasting client relationships. Through high-quality service, strategic planning, and adaptability, this role supports HR-Aid’s long-term success and presence in the FMCG market.

Why Pursue a Career as a Corporate Sales Associate in FMCG?

This role offers professionals a unique opportunity to work within a sector that values agility, customer engagement, and innovative solutions. Sales associates can develop extensive networks, gain experience in market analysis, and contribute to the growth of one of the most dynamic industries. For individuals interested in strategic relationship management and revenue growth, the Corporate Sales Associate position offers a promising and impactful career path.

Conclusion

HR-Aid Consults’ Corporate Sales Associate role in FMCG is a challenging yet rewarding position ideal for individuals with a passion for sales, relationship management, and strategic growth. This role provides an opportunity to work closely with top-level executives, expand a customer base, and contribute to the ongoing success of HR-Aid in the FMCG sector. By driving sales and maintaining strong client partnerships, the Corporate Sales Associate plays a key role in enhancing HR-Aid’s impact and reach in the market.